Jakarta / APAC--:--:--Senior & director roles, 2026
JatiPratcoyo
Business Development & Strategic Partnerships Leader
Technology, gaming and esports across APAC
Ten-plus years driving market expansion, partnership development, and revenue growth across APAC technology, gaming, and esports. MBA from Binus Business School, with a technical foundation in IT infrastructure and executive-level capabilities in go-to-market, B2B partnerships, and cross-functional leadership.
I'm a strategic business leader who contributed USD 7.5M in 2025 with an active pipeline exceeding USD 10M — leading multi-country operations across seven core APAC markets and expanding into Taiwan, South Korea, and beyond.
My work sits at the intersection of technology and commercial strategy: architecting alliances with global leaders like Google, Salesforce, Tencent, Samsung, Garena, and Moonton, and translating brand objectives into measurable, multi-million-dollar outcomes.
Native bilingual in English and Bahasa Indonesia, with elementary Mandarin — built for the cross-cultural, cross-regulatory complexity that APAC actually demands.
Coverage
Where the work actually happens.
Markets held commercially, by year. Seven core markets across Southeast Asia form the base; Taiwan, South Korea, and broader Asia are the active expansion front.
Market
2020202220242026
Period
Indonesia
2020 — Now
Singapore
2021 — Now
Malaysia
2022 — Now
Philippines
2023 — Now
Thailand
2024 — Now
Vietnam
2023 — 2025
Cambodia
2022
MENA
2023
South Korea
2024
Japan
2025
Taiwan
2025
Currently heldPrior engagement
Expertise
Where I create leverage.
Three areas where a decade of operating across IT, business, and partnerships compounds into outsized outcomes — for the teams I lead, and the partners I build with.
Strategic partnerships and alliances
Architecting multi-country, multi-million-dollar deals with platform owners, publishers, and Fortune 500 brand partners. Commercial agreements structured to scale across diverse APAC regulatory environments.
Full P&L ownership across a two-country business unit. Market positioning and competitive strategy for emerging APAC markets, identified through data-driven analysis of consumer trends and ecosystem dynamics.
P&LGTM strategyForecastingAPAC
Cross-functional leadership
Directing teams across business development, partnerships, marketing, and operations. Bridging an IT foundation with executive-level commercial outcomes — turning strategy into shipped, measurable results.
Team leadershipOperationsCommunicationsAnalytics
Experience
A track record built on delivery.
From IT infrastructure for landmark properties to multi-country esports leadership and Fortune 500 partnerships — a progression from technical execution to regional strategic ownership.
Jan 2024 — PresentOn air
Esports Director, Indonesia & Malaysia
Mineski Global — Singapore, based in Jakarta
Delivered USD 7.5M in closed revenue in 2025 with an active pipeline exceeding USD 10M, exceeding annual commercial targets through enterprise partnership wins and account expansion.
Lead full P&L ownership for a two-country business unit, setting strategic direction and operational priorities for Indonesia and Malaysia while supporting regional initiatives across SEA.
Direct cross-functional teams spanning business development, partnerships, marketing, and operations to deliver against annual revenue targets and brand objectives.
Architect strategic partnerships with global technology and gaming brands including Google, Tencent, Moonton, Garena, and Samsung.
Drive market positioning and competitive strategy for emerging APAC markets through data-driven analysis of consumer trends and ecosystem dynamics.
Jan 2022 — PresentOn air
Regional Business & Partnerships Lead, Asia
Mineski Global — Singapore
Build and manage the strategic business and partnership portfolio across seven core markets — Indonesia, Philippines, Thailand, Malaysia, Vietnam, Cambodia, and Singapore — with active expansion into Taiwan, South Korea, and broader Asia.
Concurrently own the corporate communications function, aligning external messaging with marketing objectives across regional and global stakeholders.
Negotiate multi-country, multi-million-dollar deals with platform owners, publishers, and Fortune 500 brand partners; structure commercial agreements that scale across diverse regulatory environments.
Jan 2023 — Dec 2023
Esports Director, Philippines
Mineski Global
Took on additional country leadership for the Philippines market, providing executive strategy and overseeing day-to-day operations to deliver 2023 revenue targets.
Restructured the commercial pipeline and partnership operations to improve forecasting accuracy and account retention.
Aug 2022 — Dec 2023
Assistant Director, MET Global
Mineski Global
Supported management of the esports business unit across all operating countries; produced data and analytics insights informing regional strategy and executive decision-making.
Managed enterprise-level account relationships and built alignment across clients, partners, and country leadership teams.
Jan 2021 — Feb 2022
Business Development, Product & Partnership
Mineski Indonesia — Jakarta
Led the business team focused on key account growth and new partnership acquisition; managed end-to-end client relationships from prospecting through delivery.
Supervised regional teams on commercial deals and project execution across multiple country branches, ensuring consistent delivery standards.
Jan 2020 — Jan 2021
Senior Business Development Manager
Mineski Indonesia — Jakarta
Closed and managed the flagship account with Tencent, leading the PUBG Mobile Professional Esports League across local and international levels.
Owned the year-long Telkomsel esports partnership end-to-end, serving as project leader across business, production, and broadcast workstreams.
Jul 2019 — Jan 2020
Product Marketing Head
Saasten Technologies
Led product marketing engagements with Salesforce and Google Indonesia, executing go-to-market activities under tight project timelines.
Earlier career — IT infrastructure to tech marketing
Feb 2019 — Jul 2019
Senior Account Manager
Eways Indo Makmur — Frisian Flag Indonesia (FMCG)
Jan 2018 — Jan 2019
Co-Founder & Executive
AGe Network — partnerships with Telkom Indonesia, Super Evil Megacorp, KRAFTON, Tesseract SEA
Jan 2017 — Jan 2018
Senior Account & Project Manager
IRIS — Samsung and Nestlé global accounts
Jun 2016 — Feb 2018
Streamer & Shoutcaster (ID)
Tesseract Esports — represented Bahasa esports broadcasting across SEA and the 2017 World Finals, Singapore
Apr 2015 — Jan 2017
Pre-Sales Engineer & Project Leader
PT Graha Telekomunikasi Indonesia — Cervino, Four Seasons Hotel, Permata Kuningan, Puri Park View
Aug 2013 — Apr 2015
IT & Product Manager
PT Graha Data Prima — BeyondTrust security; BNI, Bukopin, Jasindo, OJK
Oct 2011 — Jul 2013
Technical Sales Support
PT Infotech Media Nusantara — Toyota Astra Finance, SERA, Lejel
Partners
The ecosystem behind the work.
Strategic partnerships and enterprise engagements with Fortune 500 platforms, publishers, and global tech leaders — structured to scale across diverse APAC regulatory environments.
Google
Salesforce
Tencent
Samsung
Garena
Moonton
Telkomsel
Oppo
EA
TiMi Studio
Frisian Flag
Nestlé
Credentials
Education
Master of Business Administration (MM - Profesional Business Management)
Binus Business School, 2023
Ranked #23 in Asia and #1 in Indonesia, QS Global MBA Rankings 2026 —
press release
Open to new ideas, partnerships, and opportunities — let's build something great together.
Let's connect.
Available for senior commercial, partnership, and director-level roles across APAC. Whether it's a hire, a partnership, or a wild idea — the inbox is open.
