Jakarta — APAC Open to Senior / Director Roles · 2026


— Hello, this is Jati Pratcoyo.

Business Development & Strategic Partnerships Leader · APAC
Get in Touch → View Experience ↓
/ 01 — Profile

Strategic business leader with 10+ years driving market expansion, partnership development, and revenue growth across APAC technology, gaming, and esports. MBA from Binus Business School, with a deep technical foundation in IT infrastructure and executive-level capabilities in go-to-market, B2B partnerships, and cross-functional leadership.

$7.5M
Revenue Closed
FY 2025
$10M+
Active Pipeline
APAC
7
Core Markets
SEA + Expanding
10+
Years —
Tech & Gaming
Strategic Partnerships ◆ Go-to-Market ◆ APAC Expansion ◆ P&L Ownership ◆ B2B Enterprise ◆ Esports & Gaming ◆ Strategic Partnerships ◆ Go-to-Market ◆ APAC Expansion ◆ P&L Ownership ◆ B2B Enterprise ◆ Esports & Gaming ◆
/ 02 — About

A decade
building growth
across APAC.

I'm a strategic business leader who closed USD 7.5M in 2025 with an active pipeline exceeding USD 10M — leading multi-country operations across seven core APAC markets and expanding into Taiwan, South Korea, and beyond.

My work sits at the intersection of technology and commercial strategy: architecting alliances with global leaders like Google, Salesforce, Tencent, Samsung, Garena, and Moonton, and translating brand objectives into measurable, multi-million-dollar outcomes.

Native bilingual in English and Bahasa Indonesia, with elementary Mandarin — built for the cross-cultural, cross-regulatory complexity that APAC actually demands.

— Active Markets · APAC
Indonesia
Philippines
Malaysia
Singapore
Thailand
Vietnam
Cambodia
Taiwan
South Korea
Broader Asia

Trusted by the
brands shaping tech.

Strategic partnerships and enterprise engagements with Fortune 500 platforms, publishers, and global tech leaders — structured to scale across diverse APAC regulatory environments.

Google
Salesforce
Tencent
Samsung
Garena
Moonton
Telkomsel
Oppo
EA
TiMi Studio
Frisian Flag
Nestlé
/ 03 — Expertise

Where I create
leverage.

Three areas where a decade of operating across IT, business, and partnerships compounds into outsized outcomes for the teams I lead — and the partners I build with.

— 01

Strategic Partnerships & Alliances

Architecting multi-country, multi-million-dollar deals with platform owners, publishers, and Fortune 500 brand partners. Commercial agreements structured to scale across diverse APAC regulatory environments.

Enterprise B2B Negotiation Account Mgmt Stakeholders
— 02

Go-to-Market & Regional Expansion

Full P&L ownership across two-country business units. Market positioning and competitive strategy for emerging APAC markets, identified through data-driven analysis of consumer trends and ecosystem dynamics.

P&L GTM Strategy Forecasting APAC
— 03

Cross-Functional Leadership

Directing teams across business development, partnerships, marketing, and operations. Bridging IT infrastructure foundations with executive-level commercial outcomes — turning strategy into shipped, measurable results.

Team Leadership Operations Comms Analytics
/ 04 — Experience

A track record
built on delivery.

From IT infrastructure for landmark properties to multi-country esports leadership and Fortune 500 partnerships — a progression from technical execution to regional strategic ownership.

Jan 2024 — Present
Esports Director, Indonesia & Malaysia
Mineski Global · Singapore / Jakarta
  • Delivered USD 7.5M in closed revenue in 2025 with an active pipeline exceeding USD 10M, exceeding annual commercial targets through enterprise partnership wins and account expansion.
  • Lead full P&L ownership for two-country business unit, setting strategic direction and operational priorities for Indonesia and Malaysia while supporting regional initiatives across SEA.
  • Direct cross-functional teams spanning business development, partnerships, marketing, and operations to deliver against annual revenue targets and brand objectives.
  • Architect strategic partnerships with global technology and gaming brands including Google, Tencent, Moonton, Garena, and Samsung.
  • Drive market positioning and competitive strategy for emerging APAC markets through data-driven analysis of consumer trends and ecosystem dynamics.
Jan 2022 — Present
Regional Business & Partnerships Lead, Asia
Mineski Global · Singapore
  • Build and manage strategic business and partnership portfolio across seven core markets — Indonesia, Philippines, Thailand, Malaysia, Vietnam, Cambodia, and Singapore — with active expansion into Taiwan, South Korea, and broader Asia.
  • Concurrently own the Corporate Communications function, aligning external messaging with marketing objectives across regional and global stakeholders.
  • Negotiate multi-country, multi-million-dollar deals with platform owners, publishers, and Fortune 500 brand partners; structure commercial agreements that scale across diverse regulatory environments.
Jan 2023 — Dec 2023
Esports Director, Philippines
Mineski Global
  • Took on additional country leadership for the Philippines market, providing executive strategy and overseeing day-to-day operations to deliver 2023 revenue targets.
  • Restructured commercial pipeline and partnership operations to improve forecasting accuracy and account retention.
Aug 2022 — Dec 2023
Assistant Director, MET Global
Mineski Global
  • Supported management of esports business unit across all operating countries; produced data and analytics insights informing regional strategy and executive decision-making.
  • Managed enterprise-level account relationships and built alignment across clients, partners, and country leadership teams.
Jan 2021 — Feb 2022
Business Development, Product & Partnership
Mineski Indonesia · Jakarta
  • Led business team focused on key account growth and new partnership acquisition; managed end-to-end client relationships from prospecting through delivery.
  • Supervised regional teams on commercial deals and project execution across multiple country branches, ensuring consistent delivery standards.
Jan 2020 — Jan 2021
Senior Business Development Manager
Mineski Indonesia · Jakarta
  • Closed and managed flagship account with Tencent, leading PUBG Mobile Professional Esports League across local and international levels.
  • Owned year-long Telkomsel esports partnership end-to-end, serving as Project Leader across business, production, and broadcast workstreams.
Jul 2019 — Jan 2020
Product Marketing Head
Saasten Technologies
  • Led product marketing engagements with Salesforce and Google Indonesia, executing go-to-market activities under tight project timelines.
— Earlier Career · IT Infrastructure → Tech Marketing
Feb 2019 — Jul 2019
Senior Account Manager · Eways Indo Makmur — Frisian Flag Indonesia (FMCG)
Jan 2018 — Jan 2019
Co-Founder & Executive · AGe Network — partnerships with Telkom Indonesia, Super Evil Megacorp, KRAFTON, Tesseract SEA
Jan 2017 — Jan 2018
Senior Account & Project Manager · IRIS — Samsung, Nestlé global accounts
Jun 2016 — Feb 2018
Streamer & Shoutcaster (ID) · Tesseract Esports — represented Bahasa esports broadcasting across SEA & 2017 World Finals, Singapore
Apr 2015 — Jan 2017
Pre-Sales Engineer & Project Leader · PT Graha Telekomunikasi — Four Seasons Hotel, Permata Kuningan, Puri Park View
Aug 2013 — Apr 2015
IT & Product Manager · PT Graha Data Prima — BeyondTrust security; BNI, Bukopin, Jasindo, OJK
Oct 2011 — 2013
Technical Sales Support · PT Infotech Media Nusantara — Toyota Astra Finance, SERA, Lejel
/ 05 — Credentials

Education &
foundations.

Master of Business Administration (MBA)
Binus Business School · 2021 — 2023
QS Global MBA Rankings 2026 #23 Asia & #1 Indonesia · Press Release
Bachelor of Computer Science
STMIK Nusa Mandiri Jakarta · 2012 — 2016
Associate Degree, Management Information Systems
Universitas Bina Sarana Informatika · 2012 — 2015
— Languages
EnglishNative / Bilingual
Bahasa IndonesiaNative / Bilingual
Mandarin ChineseElementary
/ 06 — Core Competencies
— Strategy & Growth
Strategic Partnerships & Alliances Go-to-Market Strategy Multinational B2B Business Development APAC Market Expansion Revenue Growth & Forecasting P&L Management
— Leadership & Operations
Cross-Functional Leadership Stakeholder Management Enterprise Account Management Corporate Communications Data Analytics & Insights
— Industry & Technical
Esports & Gaming Industry Product Marketing & Positioning Digital Marketing Campaigns IT Infrastructure & Solutions
- Countries Covered
Indonesia · 2020 - Now Malaysia · 2022 - Now Thailand · 2024 - Now Philippines · 2023 - Now Vietnam · 2023 - 2025 Singapore · 2021 Cambodia · 2022 MENA · 2023 South Korea · 2024 Japan · 2025 Taiwan · 2025
Open to new ideas, partnerships, and opportunities — let's build something great together.
— The Working Philosophy
/ 07 — Connect

Let's
connect.

Available for senior commercial, partnership, and director-level roles across APAC. Whether it's a hire, a partnership, or a wild idea — the inbox is open.

jati@tzetta.com → LinkedIn / tzetta ↗ Instagram / @tzetta ↗ Request CV (PDF) →