— Hello, this is
Jati
Pratcoyo.
Strategic business leader with 10+ years driving market expansion, partnership development, and revenue growth across APAC technology, gaming, and esports. MBA from Binus Business School, with a deep technical foundation in IT infrastructure and executive-level capabilities in go-to-market, B2B partnerships, and cross-functional leadership.
FY 2025
APAC
SEA + Expanding
Tech & Gaming
A decade
building growth
across APAC.
I'm a strategic business leader who contributed USD 7.5M in 2025 with an active pipeline exceeding USD 10M — leading multi-country operations across seven core APAC markets and expanding into Taiwan, South Korea, and beyond.
My work sits at the intersection of technology and commercial strategy: architecting alliances with global leaders like Google, Salesforce, Tencent, Samsung, Garena, and Moonton, and translating brand objectives into measurable, multi-million-dollar outcomes.
Native bilingual in English and Bahasa Indonesia, with elementary Mandarin — built for the cross-cultural, cross-regulatory complexity that APAC actually demands.
Trusted by the
brands shaping tech.
Strategic partnerships and enterprise engagements with Fortune 500 platforms, publishers, and global tech leaders — structured to scale across diverse APAC regulatory environments.
Where I create
leverage.
Three areas where a decade of operating across IT, business, and partnerships compounds into outsized outcomes for the teams I lead — and the partners I build with.
Strategic Partnerships & Alliances
Architecting multi-country, multi-million-dollar deals with platform owners, publishers, and Fortune 500 brand partners. Commercial agreements structured to scale across diverse APAC regulatory environments.
Go-to-Market & Regional Expansion
Full P&L ownership across two-country business units. Market positioning and competitive strategy for emerging APAC markets, identified through data-driven analysis of consumer trends and ecosystem dynamics.
Cross-Functional Leadership
Directing teams across business development, partnerships, marketing, and operations. Bridging IT experience foundations with executive-level commercial outcomes — turning strategy into shipped, measurable results.
A track record
built on delivery.
From IT infrastructure for landmark properties to multi-country esports leadership and Fortune 500 partnerships — a progression from technical execution to regional strategic ownership.
- Delivered USD 7.5M in closed revenue in 2025 with an active pipeline exceeding USD 10M, exceeding annual commercial targets through enterprise partnership wins and account expansion.
- Lead full P&L ownership for two-country business unit, setting strategic direction and operational priorities for Indonesia and Malaysia while supporting regional initiatives across SEA.
- Direct cross-functional teams spanning business development, partnerships, marketing, and operations to deliver against annual revenue targets and brand objectives.
- Architect strategic partnerships with global technology and gaming brands including Google, Tencent, Moonton, Garena, and Samsung.
- Drive market positioning and competitive strategy for emerging APAC markets through data-driven analysis of consumer trends and ecosystem dynamics.
- Build and manage strategic business and partnership portfolio across seven core markets — Indonesia, Philippines, Thailand, Malaysia, Vietnam, Cambodia, and Singapore — with active expansion into Taiwan, South Korea, and broader Asia.
- Concurrently own the Corporate Communications function, aligning external messaging with marketing objectives across regional and global stakeholders.
- Negotiate multi-country, multi-million-dollar deals with platform owners, publishers, and Fortune 500 brand partners; structure commercial agreements that scale across diverse regulatory environments.
- Took on additional country leadership for the Philippines market, providing executive strategy and overseeing day-to-day operations to deliver 2023 revenue targets.
- Restructured commercial pipeline and partnership operations to improve forecasting accuracy and account retention.
- Supported management of esports business unit across all operating countries; produced data and analytics insights informing regional strategy and executive decision-making.
- Managed enterprise-level account relationships and built alignment across clients, partners, and country leadership teams.
- Led business team focused on key account growth and new partnership acquisition; managed end-to-end client relationships from prospecting through delivery.
- Supervised regional teams on commercial deals and project execution across multiple country branches, ensuring consistent delivery standards.
- Closed and managed flagship account with Tencent, leading PUBG Mobile Professional Esports League across local and international levels.
- Owned year-long Telkomsel esports partnership end-to-end, serving as Project Leader across business, production, and broadcast workstreams.
- Led product marketing engagements with Salesforce and Google Indonesia, executing go-to-market activities under tight project timelines.
Education &
foundations.
Open to new ideas, partnerships, and opportunities — let's build something great together.
Let's
connect.
Available for senior commercial, partnership, and director-level roles across APAC. Whether it's a hire, a partnership, or a wild idea — the inbox is open.